●SK Chemical President Kim Cheol Participated and Took the Lead in German K-Show.
- Has fulfilled the resolution of the CEO seminar, saying “Never come back without results.”
- Determined to take the lead in expanding its overseas market with field-based management.
SK Chemical President Kim Cheol has taken the lead in making inroads into the European market.
SK Chemical (Representative Director Kim Cheol) announced on October 31 that its president met foreign customers to promote the “Specialty Plastic” in K 2016 (hereinafter referred to as K Show) held in Dusseldorf, Germany from October 18 to 26.
President Kim carried out marketing consultations with global chemical companies such as Covestro, Lanxess, A. Schulman, PolyOne, DSM and PolyCASA during an exhibition period.
In his direct tour to the show, he expressed his willingness to comply with the resolution of the group CEO seminar, asserting that a “CEO must go to the global fields.”
In response to the CEO’s willingness, the company has started to introduce specialty materials such copolyester PETG/ECOZEN, PPS ECOTRAN, PCT SKYPURA and TPEE SKYPEL.
In response to the CEO’s willingness, the company has started to introduce specialty materials such copolyester PETG/ECOZEN, PPS ECOTRAN, PCT SKYPURA and TPEE SKYPEL.
The concept of specialty plastic stands apart from commodity plastics like PVC and PET because it is a high value-added material that requires a high level of technical skill and expertise in fulfilling each customer’s applications.
President Kim said that a “CEO must meet customers directly in the field to develop products in line with the customer’s viewpoint,” adding that “We are determined to expand our overseas market through this field-based management.”
SK Chemical used this exhibition to introduce its eco-friendly 3D material brand SKYPELTE. The 3D material market has drawn much attention as a future growth business in the global material market.
The high-functional resin business team leader Sim Hyeon-seop said, “This CEO visit has produced good results such as the prompt signing of new contracts with major customers in Europe,” adding, “These efforts will propel future business as customer needs continue to be met by our specialty plastics.”
[Photo]
SK Chemical President Kim Cheol (second from left) gives a direct explanation on specialty products to customers visiting the SK Chemical Exhibition Booth in K2016.