SK chemicals Site Manager[Money Today; 29-04-04 11:02]
SK chemicals (CEO: Jiho Hong) announced on April 29th that it would foster cosmetics as a new strategic business of its bio-science branch, alongside the launch of seven sets of ‘Nano White EX’, the skin whitening cream.
SK chemicals also said it would expand its target market by focusing on specialized cosmetics shops and concentrating on female customers, in particular by building a distribution network in large cities and strategic areas.
The company is scheduled to strengthen its brand image by implementing culture marketing and promotion activities that can be shared with customers.
A company official said, “The excellence of our products was recognized in October of last year after our ‘Cara’ brand was introduced to drug stores and some online shopping malls. We will fortify or market position as a bio-science company by aggressively developing the cosmetics market and adding new skin whitening cosmetics.”
‘Nano White EX’ offers a range of products for skin protection, emulsion, essence, day cream, night cream, spot care and UV defense. The company explained that ‘Nano White EX’ was developed using its unique natural substance extraction and nano technology techniques to help maintain clear and clean skin.
Reporter: Eunjung Lee; mybang21@moneytoday.co.kr